Switch from mass production to mass customization with agility.
The world of making is changing. Manufacturing is transforming from mass production to mass customization – the proverbial “order of one.” The market – crowded by makers, hackers, DIYers and individualists, as well as traditional manufacturers – is evolving to meet customer demands for more than just products: they must create individualized, emotional experiences that each person can feel he or she “owns.” The key to success in the modern economy is delivering consumer experiences that demonstrate true differentiation. But much more is in play. Not only must the right products be delivered to the right person for the right price – the process of how products are designed and delivered must also change.
This is more easily said than done. What exactly is meant by “experience”? And, more importantly, how can manufacturing influence the experience of a customer, given the complex array of emotional, rational and physical responses that inevitably drive consumer connection?
It has been said that everything we once knew about manufacturing is now open to question. Where we manufacture. What we manufacture. How much, for whom, and how we manufacture it. But these are actually not new questions: every age of manufacturing has faced these challenges. Our task is to craft answers that address today’s global economy, for today’s digital age.
In seeking innovative answers to these questions, leading manufacturing companies must embark on digital transformations to fuel global growth through local reach; they must enable build to order, on-demand and deliver anywhere capabilities. They must connect people around the world, skills and technologies such as multiscale digital representations of production systems, supply chains and operations across disciplines. They need to embrace technology advances such as 3D printing, the Internet of Things and robotics. And as always, a mindset of continuous improvement and competitive agility must reign supreme.
Welcome to Manufacturing in the Age of Experience.
« Consumers demand a personalized experience with which they can feel an emotional connection. The market, crowded by makers, hackers, DIYers and individualists, is begging for more than just products. But much more is in play. Not only must the right experiences be delivered to the right person for the right price – the process of how products are designed and delivered must also change. New technologies are scaling up personalized manufacturing strategies to a completely new level. »Monica Menghini Executive Vice President - Chief Strategy Officer
As the global economy transforms, so does manufacturing...
Come and Touch the Future of Manufacturing !
Dassault Systèmes is committed to helping manufacturers transform their companies to better design, build and support products and services...
Here is the opportunity to meet peers and talk to Dassault Systèmes' experts about current global manufacturing trends...
A 2-Day conference in Kerry Hotel Pudong Shanghai, China 3-4 November 2016