Designers, stylists, architects, urban planners, inventors - you need inspiration to drive the kind of innovation that generates attention. In the products you create, in the structures you design, creating a positive emotional experience is the key to adoption and loyalty.
The creative process is, therefore, a social and collective effort that draws inspiration from the wealth of talent and creativity in the ecosystem to create products that enchant customers. Design affects product identity and purpose, prompting companies to define new business models to adapt to the way consumers interact with their products.
Also, structures should be designed within their own virtual experience. For example city planners can rely on it to define human centered designs providing with the best urban experience ever. Finally design is increasingly inspired by science and nature, where generative technologies mimic biological functions, accelerating yet sustaining the innovation process.
Thus, actors throughout the value chain must be connected to, and work from, a single platform to ensure end-to-end digital continuity and transparency. They need social tools that allow a more intuitive exchange between multiple disciplines. Through this open and more collaborative approach to design, companies can transform new ideas into convincing and engaging products that create stellar consumer experiences. Ready to delight your consumers?
Welcome to the world of Design in the Age of Experience.
« New generation platforms, referred to by analysts as “Product Innovation Platforms”, use cloud, mobile, social and big data technologies to break down traditional knowledge, workflow and data silos and enable experience-focused collaboration among diverse disciplines. Designers can more easily achieve a perfect balance of form and function, for a memorable and meaningful customer experience. That is the power of Design in the Age of Experience. »Monica Menghini Executive Vice President Chief Strategy Officer Dassault Systèmes
Round Table with CEO #2.
4 & 5 April 2017 - Milan