Designers, stylists, architects, urban planners, inventors - you need inspiration to drive the kind of innovation that generates attention. In the products you create, in the structures you design, creating a positive emotional experience is the key to adoption and loyalty.
The creative process is, therefore, a social and collective effort that draws inspiration from the wealth of talent and creativity in the ecosystem to create products that enchant customers. Design affects product identity and purpose, prompting companies to define new business models to adapt to the way consumers interact with their products.
Also, structures should be designed within their own virtual experience. For example city planners can rely on it to define human centered designs providing with the best urban experience ever. Finally design is increasingly inspired by science and nature, where generative technologies mimic biological functions, accelerating yet sustaining the innovation process.
Thus, actors throughout the value chain must be connected to, and work from, a single platform to ensure end-to-end digital continuity and transparency. They need social tools that allow a more intuitive exchange between multiple disciplines. Through this open and more collaborative approach to design, companies can transform new ideas into convincing and engaging products that create stellar consumer experiences. Ready to delight your consumers?
Welcome to the world of Design in the Age of Experience.
« Mankind has a new maxim - Connectivity is Destiny - and the most connected powers, and people, will win. »Parag Khanna Managing Partner Hybrid Reality Pte Ltd.
Connecting people, data and ecosystems to create unique experiences. Leveraging the wealth of talents in the...
Designing products is not enough – The value of Design remains its ability to deliver stellar and unique experiences for consumers.
Putting science at the heart of design to generate and simulate innovation
4 & 5 April 2017 - Milan