Design is the Business Plan
CONNECTED CUSTOMER EXPERIENCES BECOME NEW PERSONALIZED SERVICES
Businesses use Design Thinking to identify market opportunity and build a solution that delivers customer value. It’s an improvement for designing a better product with clear identity, efficiency, and well-defined utilities. But the world and Design have quickly moved on to broader and more holistic issues, tackling complex systems and considering the full technological and service ecosystem by co-defining with users what makes up a unique and continuous experience.