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Design is the Business Plan

CONNECTED CUSTOMER EXPERIENCES BECOME NEW PERSONALIZED SERVICES
Businesses use Design Thinking to identify market opportunity and build a solution that delivers customer value.  It’s an improvement for designing a better product with clear identity, efficiency, and well-defined utilities. But the world and Design have quickly moved on to broader and more holistic issues, tackling complex systems and considering the full technological and service ecosystem by co-defining with users what makes up a unique and continuous experience.