CONNECTED CUSTOMER EXPERIENCES BECOME NEW PERSONALIZED SERVICES
Businesses use Design Thinking to identify market opportunity and build a solution that delivers customer value. It’s an improvement for designing a better product with clear identity, efficiency, and well-defined utilities. But the world and Design have quickly moved on to broader and more holistic issues, tackling complex systems and considering the full technological and service ecosystem by co-defining with users what makes up a unique and continuous experience.
CONNECTING PEOPLE, DATA AND ECOSYSTEMS TO CREATE UNIQUE EXPERIENCES
Leveraging the wealth of talents in the Designer’s multi-disciplinary ecosystem stimulates inspiration and creates powerful experiences.
Designing better life experiences, but also using collaborative, trans-disciplinary design methods that are intensively co-creative and participative.
DESIGNING PRODUCTS IS NOT ENOUGH – THE VALUE OF DESIGN REMAINS ITS ABILITY TO DELIVER STELLAR AND UNIQUE EXPERIENCES FOR CONSUMERS
Design has evolved beyond modeling products. Products used to be the direct expression of the design intent, defined under the physical constraints of available technologies, materials, ergonomics and well defined tasks and functions. But in the Age of Experience, products are dematerialized, reduced to “black boxes”, while integrating the realm of our augmented life.
PUTTING SCIENCE AT THE HEART OF DESIGN TO GENERATE AND SIMULATE INNOVATION
Algorithms, data driven analysis, simulation – generative design technologies are playing key roles in creating products, systems and experiences for a more sustainable world.
Designers are acquiring abilities to access new information, including knowledge gathered from studies, but also a large variety of Data captured from sensors. These combined social and science-based data provide new material for designer creativity.